Brand Gender Increasing Through Personality PDF E13fc9f7c

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Brand Gender: Increasing Brand Equity through Brand Personality PDF




by Theo Lieven : Brand Gender: Increasing Brand Equity through Brand Personality

ISBN : #3319602187 | Date : 2017-09-25

Description :

PDF-aef4c | This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity,… Brand Gender: Increasing Brand Equity through Brand Personality


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[Pub.14qAl] Brand Gender: Increasing Brand Equity through Brand Personality PDF | by Theo Lieven


Brand Gender: Increasing Brand Equity through Brand Personality by by Theo Lieven

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Changing World Trainer HR Ebook PDF A00a36a3a

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The Changing World of the Trainer (The HR Series) PDF




by Martyn Sloman : The Changing World of the Trainer (The HR Series)

ISBN : # | Date : 2007-05-07

Description :

PDF-97d5e | The ‘Changing World of the Trainer’ considers how the human resource development professional should undertake his or her role in today’s organization. It offers a new framework which reflects the business reality of the modern world. This practical work proceeds through a series of tools, checklists, questionnaires and instruments and presents an extensive series of illustrative case studie… The Changing World of the Trainer (The HR Series)


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The Changing World of the Trainer (The HR Series) by by Martyn Sloman

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Power Having Fun Meaningful Breaks PDF Cf8089c43

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The Power of Having Fun: How Meaningful Breaks Help You Get More Done PDF




by Dave Crenshaw : The Power of Having Fun: How Meaningful Breaks Help You Get More Done

ISBN : #1523083530 | Date : 2017-09-19

Description :

PDF-cf84f | Fun is the key to success!If you want to be successful, having fun is not an option. It’s a necessity. By making fun a top priority—taking meaningful, enjoyable breaks each day, week, month, and year—you’ll not only be happier but be more productive, too! Using scientific evidence, real-world case studies, and a healthy dose of wit, bestselling author Dave Crenshaw shows that a regular respite… The Power of Having Fun: How Meaningful Breaks Help You Get More Done


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The Power of Having Fun: How Meaningful Breaks Help You Get More Done by by Dave Crenshaw

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High Performance Habits Extraordinary People PDF 89c4111f7

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High Performance Habits: How Extraordinary People Become That Way PDF




by Brendon Burchard : High Performance Habits: How Extraordinary People Become That Way

ISBN : #1401952852 | Date : 2017-09-19

Description :

PDF-e6792 | THESE SIX HABITS WILL MAKE YOU EXTRAORDINARY. After extensive original research and a decade as the world’s highest-paid performance coach, Brendon Burchard finally reveals the most effective habits for reaching long-term success. Based on one of the largest surveys ever conducted on high performers, it turns out that just six habits move the needle the most in helping you succeed. Adopt these s… High Performance Habits: How Extraordinary People Become That Way


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High Performance Habits: How Extraordinary People Become That Way by by Brendon Burchard

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International Organizational Behavior Transcending Cultures PDF 00fbe1a69

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International Organizational Behavior: Transcending Borders and Cultures PDF




by Dean McFarlin : International Organizational Behavior: Transcending Borders and Cultures

ISBN : #1138124257 | Date : 2017-08-13

Description :

PDF-44cac | This book focuses on understanding and managing organizational behavior in an international context, considering the conceptual framework of culture and offering practical advice for navigating cultures in the workplace. Readers will gain new tools to interpret behavior, helping them to manage international challenges effectively. The authors outline the critical management and adaptation skills n… International Organizational Behavior: Transcending Borders and Cultures


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International Organizational Behavior: Transcending Borders and Cultures by by Dean McFarlin

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European Born Globals International International PDF 715a61ee5

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European Born Globals: Job creation in young international businesses (Routledge Studies in International Business and the World Economy) PDF




: European Born Globals: Job creation in young international businesses (Routledge Studies in International Business and the World Economy)

ISBN : #1138713953 | Date : 2017-09-28

Description :

PDF-3e621 | In the aftermath of the global recession, job creation is a policy priority. While it is a well-accepted fact that the majority of jobs are created by small and medium-sized enterprises, not all SMEs are rapidly growing, or even intend to expand. With limited public budgets, business models within the SME population that do show high job creation potential become very attractive. One of the busine… European Born Globals: Job creation in young international businesses (Routledge Studies in International Business and the World Economy)


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Managing Change Bernard Burnes Ebook PDF 73a517802

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Managing Change PDF




by Bernard Burnes : Managing Change

ISBN : # | Date : 2017-08-16

Description :

PDF-ff0d2 | The aim of this leading textbook is to provide a thorough understanding of the theories, approaches and practice of organisational change.  It critically examines the approaches to change that are on offer, indicates their usefulness and drawbacks and sets them within the broad context of organisational life through the use of real-life examples…. Managing Change


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Managing Change by by Bernard Burnes

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Breaking Money Silence Shatter Finances PDF 8517d0a57

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Breaking Money Silence: How to Shatter Money Taboos, Talk More Openly about Finances, and Live a Richer Life PDF




by Kathleen Burns Kingsbury : Breaking Money Silence: How to Shatter Money Taboos, Talk More Openly about Finances, and Live a Richer Life

ISBN : #1440856583 | Date : 2017-09-30

Description :

PDF-51db1 | Anyone concerned about finances―and that’s just about everyone―will welcome this step-by-step guide to opening up about a difficult subject. It offers a strategy that can save money, improve relationships, and help people raise fiscally responsible children.• Discusses the societal, familial, and personal roadblocks that make talking about money and finance challenging • Explores gender di… Breaking Money Silence: How to Shatter Money Taboos, Talk More Openly about Finances, and Live a Richer Life


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Breaking Money Silence: How to Shatter Money Taboos, Talk More Openly about Finances, and Live a Richer Life by by Kathleen Burns Kingsbury

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Cultural Distance International Ventures Perceptions PDF 23f425cb9

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Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers PDF




by Katiuscia Vaccarini : Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers

ISBN : #3319621920 | Date : 2017-10-12

Description :

PDF-d046d | This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, languages, business practices, policies and regulations that distinguish different countries. Offering… Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers


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Cultural Distance in International Ventures: Exploring Perceptions of European and Chinese Managers by by Katiuscia Vaccarini

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